George Lakoff

George Lakoff is an American cognitive linguist and philosopher who is best known for his research on the relationship between language and thought. He is a Professor of Cognitive Science and Linguistics at the University of California, Berkeley, and has made significant contributions to the fields of linguistics, philosophy, psychology, and cognitive science.

Lakoff is perhaps most famous for his work on the concept of "framing," which refers to the way that language and concepts shape our thoughts and beliefs. He argues that the words and phrases we use to describe things and events shape the way we think about them, and that this framing has a powerful impact on our attitudes and beliefs.

In his book "Don't Think of an Elephant!: Know Your Values and Frame the Debate," Lakoff applies his theories of framing to the study of political discourse, and shows how different framing can impact political attitudes and beliefs. He has also written several other books and articles on a wide range of topics, including the nature of thought and language, the philosophy of mind, and the political implications of framing.

Lakoff's work has been highly influential in the fields of linguistics and cognitive science, and he has received numerous awards and honors for his contributions to these fields. He continues to be an active researcher and scholar, and is widely recognized as one of the leading experts on the relationship between language and thought.