Imran Khan has earned praise for being a master of media strategy because he has created a distinctive method of communication that has helped him to keep a firm grip on power politics. Yet he has also faced criticism for his divisive and combative approaches, and many have questioned the long-term effects of his strategies. To put it mildly, Khan's media strategy is unconventional. He has total control over it and disregards any suggestions or advice from others. He uses a variety of techniques, such as calling his opponents traitors, employing metaphors and other literary tropes, and spreading conspiracy theories. His supporters are adept at mobilizing protests and disseminating his message via social media, which has contributed to his ability to keep a large base of support.
Khan's audience accepts his nomenclature and labels despite the need for a clear economic strategy. He continues to hold a dominating position thanks to the pressure his media strategy has successfully applied to a number of institutions, including the media, the judiciary, and the military. But, many are worried about how polarising his strategies are and the potential long-term effects they may have on the nation. Many people struggle to appreciate the objectives behind Khan's media approach since it is convoluted and challenging to understand. He is criticized by adversaries and human rights organizations for his frequent position changes and use of force.
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Even if his media technique has generated criticism, Khan presents himself as a lovely and innocent guy. His fans continue to think well of him, and his media technique is still a potent weapon in his toolbox. Nonetheless, there are rising worries about how his strategies may affect the stability and long-term democratic institutions of the nation. Finally, Imran Khan's use of the media has drawn praise and scorn for its efficacy and polarising nature. Although it has helped him keep a firm hold on power and exert pressure on numerous institutions, questions still exist regarding the long-term effects of his strategies. Khan's distinctive mode of communication, which includes slapping down detractors and advancing conspiracies, has elicited praise and scorn. It is unclear how Khan's media strategy will affect Pakistan's future as the nation struggles with challenges of democracy and stability.