Pakistan's tourism industry is thriving, with $1.3 billion in revenue and a promising 2024 forecast.
Wasi Shah, Caretaker Minister of State for tourist, hailed Pakistan's tourist sector's tremendous growth in 2023. Minister Shah recently revealed to a private news channel that the country had a spectacular 2.15x increase in foreign visitors, resulting in a considerable $1.3 billion in foreign exchange revenue.
According to the World Tourism Organization's 'World Tourism Barometer,' Pakistan achieved an outstanding 92% recovery to pre-pandemic levels, indicating a healthy comeback in the tourism industry.
Looking ahead, Minister Shah voiced hope for 2024, predicting a booming tourist environment that will establish Pakistan as a major player in the global tourism sector. He emphasized efforts to disclose untapped tourism gems in Sindh and Balochistan, including adventure, religious, nature, weekend, rural, and tribal tourism, emphasizing the country's commitment to promote tourism.
The Minister emphasized Pakistan's natural diversity, which includes beaches, cliffs, forests, hills, valleys, and rivers, describing it as a breathtaking amalgamation rarely encountered elsewhere. He stressed the untouched attractiveness of these locations, highlighting the government's emphasis on presenting Pakistan's tourism potential at global market events such as the World Travel Mart (WTM) in order to attract more tourists.
The Minister praised Pakistan's attendance at the World Travel Mart in London, one of the world's major travel events, where Pakistan's pavilion wowed travel enthusiasts, international travel business officials, and social media influencers.
Minister Shah applauded the government's efforts in streamlining regulations and encouraging private sector involvement for Pakistan's recent ranking as the top tourism destination in the world, making tourism in Pakistan more accessible and enticing.
Minister Shah's optimistic perspective and strategic actions pave the way for a thriving and flourishing tourist scene in the country as Pakistan continues to advance in the tourism arena.
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