Start with "why"- Simon Sinek

Exceptional leaders put more emphasis on "why" than "what" or "how" they accomplish their goals. Others can be motivated to follow by seeing and sharing the meaning and principles behind their acts.




The Golden Circle: According to Simon Sinek's "Golden Circle" concept, outstanding leaders start with why before moving on to how and then what. As a result, the message is crystal clear and appealing and has a deeper impact on the audience.




Humans are frequently more motivated by feelings than by reasoning or facts. To engender a sense of connection and motivation, great leaders make emotional appeals to their audiences.

Storytelling's influence: Effective leaders utilise storytelling as a potent tool to motivate followers to take action. People can better relate to a concept or vision by telling them about its meaning and guiding principles.




Making people feel valued, heard, and a part of something bigger than themselves is how great leaders foster a sense of belonging and community.




Trust and authenticity: Exceptional leaders establish credibility and trust with their followers by being open and honest. Building a sense of commitment and devotion requires this trust.




Prioritize people over money: Exceptional leaders understand that people are more important than profits.

The basis of a successful organization is a strong and motivated team. They focus on fostering a pleasant workplace culture and make investments in their employees' growth, well-being, and development. Long-term success may result from this strategy since contented workers are more productive, innovative, and devoted to their employers.




Source: How great leaders inspire action | Simon Sinek