A Qualitative Content Analysis of Themes and Language Used in Nawaz Sharif's Tweet

Title of Study: A Qualitative Content Analysis of Themes and Language Used in Nawaz Sharif's Tweet

Abstract: 

In order to examine the key topics and linguistic choices in Nawaz Sharif's communication, this research study performs a qualitative content analysis of one of his tweets. The research's goals include identifying the key ideas and sentiments expressed, examining the language and rhetorical techniques used, assessing the implications within a larger political context, and advancing knowledge of political figures' social media communication tactics. The coding categories cover language use, attitudes, and topics. The results provided insight into Nawaz Sharif's message and the importance of his linguistic choices through systematic coding and analysis.

Keywords: Nawaz Sharif, tweet analysis, qualitative content analysis, language usage, themes, sentiments, political communication

Introduction 

Politicians now use social media extensively to communicate with the public and spread their messages. This study analyses a tweet from well-known politician Nawaz Sharif to examine the language and themes in his communication. The research's goals are to shed light on the key ideas and feelings conveyed, examine the linguistic choices made, comprehend the significance within a larger political framework, and further knowledge of political communication on social media platforms.

Research Objectives:

to determine the primary ideas and feelings conveyed in Nawaz Sharif's tweet.

to evaluate Nawaz Sharif's use of language and rhetorical techniques to get his point through.

to analyze the ramifications and importance of the chosen language and subjects in light of the larger political environment.

to advance our knowledge of the social media platforms' role in political figures' communication strategies.

Research Questions:

1. What are the tweet's major themes and sentiments, as stated by Nawaz Sharif?

2. How does Nawaz Sharif present his ideas using language?

Methodology 

Research Design 

This study uses a qualitative content analysis methodology to thoroughly examine Nawaz Sharif's tweet. The analysis's primary source of data is the tweet.

Coding Categories:

The development of coding categories was based on the research objectives. The areas for coding include language use, sentiments, and themes. Sentences describe the emotional tone or attitude expressed, themes capture the primary topics or issues covered in the tweet, and language usage concentrates on the rhetorical devices, persuasive strategies, or linguistic devices used.

Data Collection and Analysis :

Line by line, the Nawaz Sharif tweet was manually categorized using the predetermined coding categories. During the coding process, it was necessary to determine the pertinent topics, attitudes, and linguistic techniques used in each section of the tweet. In order to find trends, frequencies, and correlations within the coding categories, the coded data were analyzed.

Coding the tweet: 

In accordance with the coding categories I established, I went through the tweet line by line and assigned the proper codes to each segment.

Tweet: "عدلیہ نے نظریہ ضرورت ایجاد کیا"Themes: Judicial reform, Importance of theory
Sentiments: Neutral

"ڈکٹیٹروں کو خوش آمدید کہا"Themes: Welcoming dictators
Sentiments: Neutral or positive (based on context)

"آمریت کو قانونی جواز فراہم کیا"Themes: Providing legal justification for authority
Sentiments: Positive

"لاڈلے کو صادق و امین کا سرٹیفکیٹ دیا"Themes: Certifying someone as honest and trustworthy
Sentiments: Positive

"جبکہ منتخب وزیراعظموں کو پھانسی دی" Themes: Imposing punishment on elected prime ministers
Sentiments: Negative

"جھوٹے مقدموں میں جیلوں میں ڈالا"Themes: Imprisonment in false cases
Sentiments: Negative

"بیٹے سے تنخواہ نہ لینے پر تاحیات نااہل کیا"Themes: Disqualification or criticism regarding taking salary from son
Sentiments: Negative

"اب بینچ فکسنگ کر کے آئین کو Re-write کیا" Themes: Allegations of manipulating the judiciary or rewriting the constitution
Sentiments: Negative

"یہ بدقسمتی ہے کہ ہمارا نظامِ انصاف دنیا میں 140 میں سے 129 نمبر پر ہے"Themes: Criticizing the state of justice system, ranking in the world
Sentiments: Negative

"مگر ہمارے چند معزز، عزت مآب جج صاحبان بضد ہیں کہ ہم نے ہر صورت 140 ویں نمبر پر ہی پہنچنا

Findings and Discussion 

Themes and Sentiments 

The analysis uncovered a number of themes in Nawaz Sharif's tweet, including judicial reform, welcoming dictators, establishing legal justification for authority, certifying someone as honest and reliable, punishing elected prime ministers, imprisonment in fabricated cases, criticism of taking son's salary, accusations of manipulating the judiciary or rewriting the constitution, and criticism of the state of the justice system. Depending on the particular context of each segment, the feelings were neutral, good, or negative.

Language Usage and Rhetorical Strategies:

Nawaz Sharif used a variety of linguistic techniques to make his point clearly. The use of emotive language, opposing remarks, direct criticism, calls for justice, and framing techniques were all included in these tactics. He intended to sway public opinion and emphasize his viewpoint on the political environment through the use of these linguistic strategies.

Consequences and Importance The study's findings offer important new understandings of how Nawaz Sharif uses language, attitudes, and themes to spread his message on social media. The language usage analysis exposes the persuasive strategies he uses, and the themes and sentiments that have been found shed light on his main issues and perspectives. A fuller grasp of political communication on social media platforms can be gained by knowing these communication tactics.

Conclusion 

Through a qualitative content analysis, this study examined the themes and language used in a tweet by Nawaz Sharif. The analysis uncovered the primary ideas and feelings conveyed in the tweet and emphasized the linguistic techniques used by Nawaz Sharif to make his point. The research results advance understanding

Data:

Nawaz Sharif [@NawazSharifMNS]. (2023, May 24).
Nawaz Sharif

@NawazSharifMNS

عدلیہ نے نظریہ ضرورت ایجاد کیا ڈکٹیٹروں کو خوش آمدید کہا آمریت کو قانونی جواز فراہم کیا لاڈلے کو صادق و امین کا سرٹیفکیٹ دیا جبکہ منتخب وزیراعظموں کو پھانسی دی جھوٹے مقدموں میں جیلوں میں ڈالا بیٹے سے تنخواہ نہ لینے پر تاحیات نااہل کیا اور اب بینچ فکسنگ کر کے آئین کو Re-write کیا یہ بدقسمتی ہے کہ ہمارا نظامِ انصاف دنیا میں 140 میں سے 129 نمبر پر ہے مگر ہمارے چند معزز، عزت مآب جج صاحبان بضد ہیں کہ ہم نے ہر صورت 140 ویں نمبر پر ہی پہنچنا ہے۔ "Come what may"
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6:22 PM · May 24, 2023
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https://twitter.com/NawazSharifMNS/status/1661362027053436928